Illustration of a person exploring digital business models in a metaverse environment, from the book "Metaverse Business Models" by Eduard Rosicart.

Metaverse Business Models: A Comprehensive Guide to Opportunities in the Virtual World

The metaverse has rapidly evolved from a futuristic concept into a tangible digital universe, blending virtual reality (VR), augmented reality (AR), blockchain, and social media into immersive experiences. This evolving landscape opens up tremendous opportunities for businesses seeking to capitalize on new ways to engage users, monetize digital assets, and create value. If you’re exploring…

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"Digital marketing concept illustration showing a man analyzing growth charts on a computer screen and a woman working on a laptop, surrounded by icons representing email, social media, and global communication."

Digital Marketing: A Powerful Business Tool in Modern Times

Introduction Today is the time of digital. Everyone be it a student  business owner or freelancer everyone is using online platforms. During this digital revolution one thing has grown very fast: Digital Marketing. Digital marketing means promoting your products or services through the internet. Traditional marketing like TV radio and newspapers are now slowly being…

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